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Don’t Dump On Our Reef SRP

Source Reduction Plan (SRP) Overview

Name of SRP

Don’t Dump On Our Reef SRP

Partners Delivering the SRP

  • Tangaroa Blue Foundation – Project lead of SRP, responsible for volunteer engagement, data collection and synthesis, project reporting.
  • ReefCleanย 
  • Douglas Shire Councilย 
  • 55 Knots – A graphic design company that generously donated their time toย  create the caricatures depicting each of the 5 types of personalities for the quiz
  • Gladstone Veterinary Clinic – displaying information
  • Angel Paws – Information and engagement stall at an event
  • Dog Culture – hosting our information on their website

Location

  • Great Barrier Reef
  • Townsville – case study
  • Port Douglas trial

Photo 1

Evidence of the issue

Photo 2

Evidence of SRP resources

Photo 3

Evidence of positive outcomes

Overall Goals & Background

Targeted Debris

Dog Poo & Single Use Bags

Many dog owners see their petsโ€™ waste as a natural product, which leads to a large number of dog owners leaving their dog waste to degrade in the environment. Despite this statement being of truth, dog waste does contain a large number of pathogens and nutrients. The environment is able to break down these pathogens and nutrients up to a certain load, however current statistics from the Australian census demonstrate that a large number of dogs are registered within suburban areas and that numbers are on the rise (with an increase just shy of 1 million from 2013 to 2019). This has led to an increased load of waste produced within a smaller area, surpassing the environmental threshold for natural waste management.

For those dog owners that do pick up their petsโ€™ waste, many use plastic products to do so. This in turn creates another debris item, and often is not disposed of correctly.

Why is the SRP needed?

The AMDI Database shows that single-use plastic items like dog poo bags are a major litter issue facing the GBR and waterways across Australia. Not only is the plastic material the bags are made of detrimental to the reef, many dog owners donโ€™t realise how toxic the poo itself is.

There is a lot of greenwashing when it comes to selling dog poo bags with companies claiming their “biodegradable”, “photo-degradable” “compostable” etc. The reality is that they all mean different things and many of them turn out to be just as bad as plastic!

  • We would like to address the wording and definitions used and encourage buyers to make informed choices of bags.
  • We would like to encourage dog-owners to pick up after their dog, and dispose of it appropriately in the most eco-friendly way possible.

Logistics

Timeline and Project Goals

This SRP was implemented in 2021 – to help educate dog owners about the impact dog poo and single-use plastic dog poo bags have on the Great Barrier Reef.

The Donโ€™t Dump on Our Reef campaign included some of the following strategies:

  • Running a targeted campaign to roll out dog poo bin signage at a number of hotspot locations around the reef.ย 
  • Supporting the campaign with an educational fact sheet and a broader social promotion encouraging people to pick up their dog poo and bin their single-use plastic dog poo bags.
  • Monitoring the number of dog poo bags left in these hotspots before and after the signage is implemented.ย ย 
  • Working with councils, vet services and other relatable businesses to spread the word within local communitiesย 
  • Working with dog poo bag manufacturers to provide clarity around messaging for their products, so that dog owners donโ€™t think itโ€™s ok to leave the bags in the environment.
  • Information stalls at events to engage and educate dog owners

Measuring Success

Assets – 3 Fact Sheets A4 & A5, Posters, Stickers, Flyers

Media Assets – Multiple social media posts, downloadable campaign imagery that are encouraged to be used on social channels and a fun quiz โ€˜what kind of dog owner are you?โ€™ for owners to answer.

Information page published on dogculture.com.au

We produced a webpage which was launched and featured on the front page of the โ€œDog Cultureโ€ website on the 28th of September 2021. This website contains essential background information regarding the negative environmental impacts of dog poo and how to properly dispose of the waste products in a green way. Included on this website is a PDF version of the double-sided factsheet which can be readily downloaded by visitors to the site and distributed at their convenience, and also the link to the published online personality quiz.

Community engagement – Our targeted audience is local dog owners and related businesses within the highlighted hotspot areas. We contacted or visited pet stores, spoke with 45 veterinary clinics and attended the Angel Paws pledge event with a stall to showcase the campaign and maximise audience reach.

Data Collection & Reporting

Audits – Following several audits, we measured the success of the posters, stickers and fact sheets by monitoring the number of dog poo bags left within the highlighted hotspot areas before and after signage was implemented.ย 

Results and Reflections

Positive Outcomes

We were able to engage a number of businesses and individuals (both in person and online) during the implementation of this source reduction plan on how to appropriately dispose of dog waste.

By the end of the implemented plan, 94% online personality quiz respondents said they were โ€œproud to pick upโ€ their dogโ€™s poo

Media Audience Reached –ย 

  • Facebook and Instagram – 5 posts, 2626 audience reaches and 61 positive engagements
  • Quiz Entries –ย  18 people answering the quiz
  • Tangaroa Blue website articles
  • Dog Culture website article & front page

Funding

N/A

Challenges & Improvements

Unfortunately, out of the 45 vets contacted only 1 vet in Townsville and 1 in Cairns responded to say they would display and distribute flyers. It would be great to touch base with this list of vets again, or at least start with those based Townsville.

It would have been a good idea to monitor personality quiz results at the start and end of the planned activity to see if we could observe any behaviour change or increased engagement on the subject.

We could have promoted the quiz more heavily to get a better number of participants (bearing in mind it is a harder topic to engage people with than others).

Future Opportunities

Information and fact-sheets are still available online to reach future engagement. No further activity is currently planned.

Donโ€™t Dump on Our Reef

Join the ReefClean campaign today

Every dog owner can play a part in protecting the Great Barrier Reef.

The ReefClean Donโ€™t Dump on Our Reef campaign is helping educate dog owners about the impact of dog waste and single-use plastic dog poo bags on our environment, waterways, and reef catchments.

Whether youโ€™re walking your dog at the local park, beach, or neighbourhood footpath, your actions matter.

Have you taken the quiz yet?

Take the quiz to find out what type of dog owner you are:
‘What type of dog owner are you?’


Why this campaign matters

Many people think dog waste is a natural product that will break down in the environment. While this is partly true, the reality is more complicated.

Dog waste contains harmful pathogens and excess nutrients that can negatively impact both human health and the environment. In areas with growing dog populations, the volume of waste produced can exceed what the environment can naturally process.

Pathogens commonly found in dog waste include:

  • Salmonella
  • Giardia
  • Hookworm
  • Tapeworms
  • Cryptosporidiosis
  • Toxocariasis
  • Campylobacteriosis

These pathogens can spread to humans, wildlife, and other pets.

When left on the ground or washed into stormwater drains, dog waste can also increase nutrient pollution in waterways, contributing to excessive algae and weed growth that harms aquatic ecosystems.

And while many dog owners do the right thing and pick up after their pets, plastic dog poo bags often become another source of litter when not disposed of correctly.


Protecting the Reef from plastic pollution

Single-use plastics continue to threaten the Great Barrier Reef and waterways across Australia.

The ReefClean campaign was developed following an online ReefClean Source Reduction Plan Workshop focused on preventing plastic dog poo bags from entering the environment.

Data from the Australian Marine Debris Initiative Database shows that single-use plastic items, including dog poo bags, are a significant litter issue across reef catchments and waterways nationwide.

Thatโ€™s why weโ€™re creating a fun, practical education campaign encouraging dog owners to:

  • Pick up dog poo
  • Bag it responsibly
  • Bin it properly

Simple actions can make a big difference.


How the campaign works

Weโ€™re rolling out educational signage at dog poo bin hotspots across reef catchments to encourage responsible waste disposal.

Our team is also monitoring these locations before and after signage installation to measure reductions in litter and plastic dog poo bags.

This helps us better understand how education and behaviour change can reduce pollution at the source.


How individuals can get involved

Supporting the campaign is easy.

You can help by:

  • Picking up, bagging, and binning your dog poo
  • Reducing your use of single-use plastics
  • Sharing the campaign on social media
  • Encouraging friends and family to do the same
  • Displaying Donโ€™t Dump on Our Reef imagery online

Every action helps protect our waterways and reef ecosystems.


How pet stores and councils can help

Weโ€™re calling on pet stores, councils, and community organisations to help spread the message.

To get involved:

 

  1. Download the campaign assets from:
    reefclean.org/dontdump
  2. Display campaign signage in-store or at community locations
  3. Share campaign graphics on your social channels
  4. Encourage your customers and local community to pick up, bag, and bin dog poo responsibly

Together, we can reduce plastic pollution before it reaches our waterways.


Why join the campaign?

Because itโ€™s free, simple, and effective.

By supporting Donโ€™t Dump on Our Reef, youโ€™ll help reduce the amount of single-use plastic entering the environment while protecting local waterways and the Great Barrier Reef for future generations.

Pick it up. Bag it. Bin it. Protect our Reef.

For more information, email reefclean@tangaroablue.org.

 

ReefClean is funded by the Australian Governmentโ€™s Reef Trust and is delivered by Tangaroa Blue Foundation.

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