Tangaroa Blue Foundation is joining forces with the City of Wyndham to launch this campaign which aims to encourage behavioural change in cigarette butt disposal amongst the local smoking population.
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Litter data collected from 23 stormwater drains across the City of Wyndham during the Letโs Strain the Drain Project was recorded in the Australian Marine Debris Initiative (AMDI) Database. The data identified cigarette butts as a main litter source and provided evidence for a source reduction plan.
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Given the success of โDitch the Flickโ campaigns in other locations, the City of Wyndham decided to implement this source reduction plan to address their cigarette butt litter.
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