The Love Project - Vote for your beach!

PhoenixMore than 150,000,000 pieces of rubbish are strewn upon Australia's beaches, big news considering more than 80% of Australians live within 100km of the coast. Alarmed by this overwhelming statistic, Phoenix Organics has joined forces with Tangaroa Blue Foundation and Sustainable Coastlines to create The Love Project. This project aims to empower Aussies to vote and help clean up and protect our much-loved coastlines.

Australians can visit Phoenix's Facebook page to vote for the beach they love the most and would like to keep clean. The Phoenix Love Project has contributed $40,000 to Sustainable Coastlines and Tangaroa Blue Foundation to complete beach cleanup projects over the summer months.

"We are proud to partner with Phoenix to support their vision of being a business that strives to be good for the planet, they set an example that businesses can be sustainable and successful," says Heidi Taylor, CEO & Co Founder of Tangaroa Blue Foundation. To launch the Phoenix Love Project across Australia and New Zealand, Phoenix has collaborated with three prominent artists. Each artist has created a bespoke piece of artwork inspired by their love of our planet to raise awareness and support the great work of the two charities.

Phoenix1All artworks will be part of a limited edition series of bottles, using the three most-loved Phoenix products to spread the good word - Phoenix Organic Cola, Lemonade and Ginger Beer. Artists involved include Mulga from Sydney, Mica Still from Wellington and Meghan Geliza from Auckland.

"The Phoenix Love Project is a public shout out through art, replacing the usual drink labels with bottle-sized art, so that everyone can have a hand in being part of a national thank you for keeping our coasts clean," says Emma Punter Phoenix brand manager.

In celebration of The Love Project, people will also get the chance to see Mulga create his illustrious Featherbeard and be part of a live art installation, during late October in Sydney. Fans will also be able to get their hands on Phoenix samples and on-the-spot prizes. Public can head to Phoenix's Facebook page for regular updates.

The three limited edition bottles are available in cafes now across Australia and will be available until late spring.